In this engaging conversation, Life Narrative and Business Expert Dr. Hans Hansen discusses the profound impact of narratives on decision-making, organizational strategy, and personal identity. He emphasizes the importance of co-creating narratives within teams to foster alignment and commitment, and explores how narratives can drive transformational change in various contexts, including entrepreneurship and family businesses. The discussion also touches on the potential dark side of narratives, such as the glass ceiling, and the necessity of shared understanding in building a strong organizational culture. Ultimately, Hansen advocates for the intentional creation of narratives to empower individuals and organizations alike.