The discussion between Dr. Mayuk Das and Steve focused on the evolution of artificial intelligence (AI), its impact on branding, business ethics, education, and society. Dr. Das emphasized the importance of authenticity in an AI world, warning that excessive reliance on AI could make brands and individuals lose their “soul.” The conversation also explored the technical, ethical, and philosophical dimensions of AI, including the potential emergence of artificial general intelligence (AGI) and its implications for humanity.

Mayukh Dass, Ph.D. is the Senior Associate Dean and Associate Dean of Graduate Programs at the Rawls College of Business, Texas Tech University. He also serves as the Director of the Master of Science in Marketing Research and Analytics program and holds the endowed James L. Johnson Chair of Business Administration. Previously, Dr. Dass was the founding director of the Scovell Business Leadership Program and served as the Area Coordinator and Ph.D. Advisor for Marketing and Supply Chain Management.

His current research interests include strategic marketing alliances, digital firm strategies, and applications of artificial intelligence in businesses. He has published more than 50 articles in top academic journals, including the Journal of the Academy of Marketing Science, Journal of Retailing, Decision Sciences, Decision Support Systems, Organizational Research Methods, Journal of Business Research, Journal of Service Research, Social Networks, and has chaired 15 dissertations. He has also received external research grants from USDA to conduct research on Antimicrobial stewardship programs.