In this pace-setting conversation, Steve Lipscomb and Hermance Blum discuss the evolution of the World Poker Tour, the importance of adaptability in global business, and the unique experiences that poker offers. They explore how poker serves as a platform for diverse individuals to connect, the significance of branding and innovation in the industry, and the role of content creation in expanding the poker community. Hermance shares insights on wellness trends in poker, the creative process behind new ideas, and the importance of resilience in the face of challenges. The discussion emphasizes the need for trust and relationships in business, as well as the mindful use of social media to foster creativity and connection.

Hermance Blum is a seasoned marketing and communications executive best known for her leadership role in the global poker industry, particularly with the World Poker Tour (WPT). She has served as Vice President of Marketing for WPT Enterprises, where she oversees the development and execution of global marketing strategies to elevate the WPT brand and expand its presence across broadcast, events, digital, and sponsorship channels.

Blum’s career in poker began around 2008 in public relations and marketing roles with major online poker companies (including PokerStars and partypoker), before joining the World Poker Tour in 2011. Over the years she progressed through roles of increasing responsibility, including General Manager of WPT Europe, contributing to the Tour’s expansion across multiple markets and strengthening its commercial partnerships worldwide.

Known within the industry for her extensive experience and strategic vision, Blum has been recognized for her impact on the business side of poker and has often been described as a key driver of WPT’s marketing growth internationally.